Our memberships are your lily pad amidst the ragging waters of our world! 

My name is Sam Chavez (he/they/she). If you're like me, you recognize our world is on fire , our institutions are crumbling, and you want to do something about it.

Having worked in advertising for 15+ years where media, tech, and capitalism meet, I understand first-hand how activists and organizers are up against big money and big megaphones. After January 6th, I quit the advertising world and built the roots of change agency to grow storytelling and heart-first communications in our movements and communities. Our mission is to make social change accessible and sustainable for all.

Digging into Our Resources for Change
My vision for the roots of change agency’s umbrella of services is to support activists, movement leaders, and social change communicators to speak up for liberatory change, while protecting our collective well-being. As a paid supporter, you unlock our Resource Library full of zines, planning templates, strategy workshops, grounding videos, & our private podcast feed!

Plus, by supporting our work, you are also allowing us to support the broader community of heart-first humans. It means so much that our members invest in helping us share and uplift the stories, histories, ways of organizing and being that go unheard so that we can collectively advance social change. Here's to cultivating a better world!

In Solidarity,
Sam Chavez (she/they/he)
Strategist, Storyteller, & Curious Human