Storytelling for
Social Change

Let's Grow Together!

Welcome! the roots of change agency was founded to support heart-first activists and social change communicators to avoid burnout and build strategies to cultivate connections that empower social change. 

What We Offer

Our goal is to make social change storytelling accessible and sustainable for all. We offer multiple paths to resources depending on how you relate to and participate in social change.

The Roots of Change Newsletter for activists, non-profits, campaigns, and social change communicators

Newsletter & Podcast

Digital resources for social media, website, email marketing strategy. The Roots of Change Agency for non-profits and social change communicators.

Tools & Resources

The Roots of Change Agency for non-profits and social change communicators. Workshops, trainings, and consulting services

Consulting & Workshops

"Every story I write adds to me a little, changes me a little, forces me to reexamine an attitude or belief, causes me to research and learn, helps me to understand people and grow."

- Octavia Butler

Who We Help

❤️‍🔥 for activists &
heart-first humans

Navigate social change activism in today's uncertain digital world.

  • 💌 The Roots of Change Newsletter: a deeper look at social issues to help cultivate lasting social change
  • 🎙 The Roots of Change Podcast: Conversations with activists, campaigns, and communicators about shaping change.
  • 📒 Zines: Download our free zines for social media resilience, voter outreach, and more!
  • 🎟 Events: free live podcasting, gatherings, and other membership events 
  • 🌱 Seedling Membership: a paid tier that includes monthly seedling gatherings

Learn More

📚 for social change communicators & organizations

Reshape digital communications to avoid burnout, cultivate connections, & advance change.

Learn More

Trusted By

We are honored to be able to support hundreds of organizations across our services! Hear from our trusted partners and past clients and learn more about how we can support no matter where your journey of social change is leading you. 

breath to awakening inc
"Working with Sam is an ABSOLUTE joy!!! The Energy, Love and Care she brings into every interaction, class session and 1:1 session is PHENOMENAL. Her deep dive Knowledge, Tech savviness,  aligned teaching style and soulful essence is incredible to be a part of. She is an OUTSTANDING Human Being and much much more beyond that! I HIGHLY recommend any and everyone to connect and work with her. Your life, like mine, will POWERFULLY & POSITIVELY change for the better, as well as, your Content! I am so very grateful that God/Universe connected us in Divine timing and you will be too!"

~Kali~
Founder & CEO of Breath To Awakening, Inc.
the roots of change podcast

Refreshing and realistic!

“A balm for the soul. Love this podcast and how it tackles complex issues by breaking them down into digestible facts. It’s grounded in hope for the future a refreshing and necessary mindset to be able to enact change!"

~Podcast listeneter
sharon's anti-racism newsletter
Set Yourself Up Lunch & Learn!

The Lunch and Learn series by Sam Chavez (Roots of Change Media) and Brit Holmes (Did Juno) is absolutely phenomenal. Jam-packed with actionable tips and solid information with not a single ounce of fluff! Highly recommended!”

— Sharon Hurley Hall
Founder, Sharon's Anti-Racism Newsletter

Content Strategy Development Workshop
"I'm celebrating the clarity from our session and the content I'm putting together in the calendar. Our session really helped me align all of my ideas and start putting them into practice consistently! So grateful. Going through the whole strategy and creating clear pillars is enabling me to come up with so many creative content ideas, and the calendar makes it easier to schedule the ideas."

Adam
Founder
the roots of change newsletter
“GREAT newsletter!
So much to think about and unpack 🤔 You have a WEALTH of great references to go to! I am not only impressed but more educated. Thank you!”

💌 Newsletter Subscriber
Social Justice Activist
the roots of change newsletter
    California environmental literacy initiative with Ten Strands nonprofit organization
    communitygrows non-profit organization, planting seeds, co-powering youth
    sea legacy climate nonprofit
    waste-ed a sustainable climate organization
    the utility reform network of california
    only one climate nonprofit
    Universe App
    SwingLeft San Francisco, protect democracy and build Democratic majorities together.
    Michelle Maldonado, Democratic House of Delegates in Virginia
    Honey Mahogany campaign for D6 Supervisor in San Francisco
    Northeast Arizona Native Democrats, a project of the Navajo County Democrats.
    San Francisco Women's Political Committee
    community grows
    California environmental literacy initiative CAELI
    the utility reform network
    breath to awakening inc
    lotus lion learning
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      Interested in our services?

      Get in touch and we can collaborate about what works for you!

      Let's Grow Together!
      Our Values
      empathetic marketing and communications

      Empathetic

      Seeing the humanity in all of us cultivates solidarity in a broad coalition to create lasting change

      sustainable nonprofit work

      Sustainable

      We internalize the practices needed for a just, sustainable future for the planet including ourselves and the work

      equitable marketing for non-profits

      Reciprocity

      Our organizational model is designed to build intentional relationships of reciprocity. 

      approachable communications advice and strategy

      Approachable

      We meet you where you are no matter your experience level in activist and communications

      we are digital marketing experts

      Knurdy

      I use my deep curiosity and decades of tech and marketing expertise for impactful strategies

      A dirt path in a wooded forest with green light bathing in

      Land Acknowledgement

      We respectfully acknowledge that the Roots of Change Agency lives and grows on Indigenous and First Nations peoples' unceded, ancestral, and historic lands. We continue to strive for ways to repair the harms, improve the lives, and amplify the voices of Indigenous people. We welcome opportunities to collaborate, learn from, and compensate Indigenous creators.

      We recognize that our organization resides on the ancestral & historic lands of the Ramaytush Ohlone people, who were subjected to genocide and forced removal. We support and donate a portion of our monthly revenue to the present-day effort to rematriate the land. Learn more at www.ramaytush.org/land-trust.html. Donate here. 

      Identify the indigenous land you live on at native-land.ca.