Storytelling for
Social Change
Decolonizing media, tech, organizing, & storytelling for social change!
Welcome! the roots of change agency was founded to support heart-first humans, movement leaders, and social change communicators cultivate connection that empowers social change while staying human. 
Who Are You?
What is your superpower? We take a rooted approach to stay strategic, curious, and human while organizing and communicating for liberatory change. We offer "a choose your own adventure" approach depending on how you relate to and participate in social change.
heart-first humans
Stay grounded amidst uncertainty by exploring the roots of our world and cultivating a new pathways forward
activists & movement leaders
Avoid burnout, build your agency, & navigate social change activism in today's world
social change communicators
Reshape tech, media, & communications (aka storytelling) for a new era to cultivate connections that creates change
"Every story I write adds to me a little, changes me a little, forces me to re-examine an attitude or belief, causes me to research and learn, helps me to understand people and grow."
- Octavia Butler
How We Help!
We hope to make social change storytelling accessible and sustainable for all.
We offer multiple paths to resources depending on how you relate to and participate in social change. Most of our content is available for free or affordably through our memberships.
Healthy Media Ecosystem
Skip the algorithms and billionaire-bought media! Join our healthy media ecosystem, built on independent tech.
Podcast Network & Memberships
Stay rooted and build our collective agency to organize with our podcast network and memberships.
Resources & Workshops
Get actionable support to deepen your communications and organizing, while avoiding burnout.
Our Organizing Collaborators
We know that community is the answer to move towards a liberatory and sustainable world. Thank you to all of our collaborators who contribute their magic and insights for our members.
Trusted By
We are honored to be able to support thousands of organizers and organizations across our services! Hear from our trusted partners and past clients and learn more about how we can support no matter where your journey of social change is leading you.
Communications Coaching
"Sam/the roots of change agency have transformed the way we communicate with various partners. She has also helped our team improve in analyzing metrics that will drive our organization's growth. We're super grateful to be working together!"
— Camille S, Communications Specialist at
an Environmental Education Non-Profit
Set Yourself Up Lunch & Learn!
The Lunch and Learn series by Sam Chavez (Roots of Change Media) is absolutely phenomenal. Jam-packed with actionable tips and solid information with not a single ounce of fluff! Highly recommended!”
— Sharon Hurley Hall
Founder / Educator, Sharon's Anti-Racism Newsletter
Refreshing and realistic!
“GREAT newsletter!
You have a WEALTH of great references to go to! I am not only impressed but more educated. Thank you!”
Newsletter SubscriberSocial Justice Activist
the roots of change newsletter
Empathetic
Seeing the humanity in all of us cultivates solidarity in a broad coalition to create lasting change
Sustainable
We internalize the practices needed for a just, sustainable future for the planet including ourselves and the work (more on slow productivity)
Approachable
We meet you where you are no matter your experience level in organizing, tech or communications (browse resources)
Knurdy
I use my deep curiosity and decades of media, tech, and advertising expertise for impactful strategies
Land Acknowledgement
We respectfully acknowledge that the roots of change agency lives and grows on Indigenous and First Nations peoples' unceded, ancestral, and historic lands. We continue to strive for ways to repair the harms, improve the lives, and amplify the voices of Indigenous people. We welcome opportunities to collaborate, learn from, and compensate Indigenous creators.
We recognize that our organization resides on the ancestral & historic lands of the Ramaytush Ohlone people, who were subjected to genocide and forced removal. We support and donate a portion of our monthly revenue to the present-day effort to rematriate the land. Learn more at www.ramaytush.org/land-trust.html. Donate here.
Identify the indigenous land you live on at native-land.ca.