Storytelling for
Social Change

Let's Grow Together!

Welcome! The Roots of Change Agency was founded to support nonprofits, campaigns, and activists to avoid burnout and tell empathetic stories to cultivate connections that empower social change. 

What We Offer


Our goal is to make social change storytelling accessible and sustainable for all. We offer two areas of resources depending on how you relate to and participate in social change.

"Every story I write adds to me a little, changes me a little, forces me to reexamine an attitude or belief, causes me to research and learn, helps me to understand people and grow."

- Octavia Butler

Who We Help


❀️‍πŸ”₯ for activists &
heart-first humans


Navigate 🧭 social change activism in today's uncertain digital world.

Take a deeper look at social issues and build healthy practices to cultivate πŸ‘©‍🌾 social change while caring for ourselves and communities.

Learn More

πŸ“š for social change communicators & organizations


Reshape πŸ“š digital communications to avoid burnout, cultivate connections, & advance change.

  • πŸ’Œ Storytelling for Change Newsletter: a newsletter about reshaping digital comms built for social change communicators.
  • 🧰 Planning Tools: planning templates to build strategy and save time.
  • 🎟 Events: free & discounted access to workshops, trainings, & interviews.
  • 🌺 Flowering Membership: a paid tier that includes extra weekly analysis, a library of digital planning resources, and a quarterly deep dive workshop. 

Learn More

Trusted by:


Universe
SwingLeft San Francisco, protect democracy and build Democratic majorities together.
Michelle Maldonado, Democratic House of Delegates in Virginia
Honey Mahogany campaign for D6 Supervisor in San Francisco
Northeast Arizona Native Democrats, a project of the Navajo County Democrats.
San Francisco Women's Political Committee


California environmental literacy initiative with Ten Strands nonprofit organization
communitygrows non-profit organization, planting seeds, co-powering youth
sea legacy climate nonprofit
waste-ed a sustainable climate organization
the utility reform network of california
only one climate nonprofit

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communitygrows non-profit organization, planting seeds, co-powering youth
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California environmental literacy initiative
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Our Values

empathetic marketing and communications

Empathetic

Seeing the humanity in all of us cultivates solidarity in a broad coalition

sustainable nonprofit work

Sustainable

We internalize the practices needed for a just, sustainable future for us and the planet

equitable marketing for non-profits

Equitable

Striving for a multiracial democracy that supports the most vulnerable among us

approachable communications advice and strategy

Approachable

We meet you where you are no matter your experience level

we are digital marketing experts

Knurdy

I use my deep curiosity and 15 years of digital and marketing expertise to develop impactful strategies

Land acknowledgement

Land Acknowledgement

We respectfully acknowledge that the Roots of Change Agency live and grow on the unceded, ancestral, and historic lands of Indigenous and First Nations peoples. We continue to strive for ways to repair the harms, improve the lives, and amplify the voices of Indigenous people. We welcome opportunities to collaborate, learn from, and compensate Indigenous creators.

We recognize that our organization resides on the ancestral & historic lands of the Ramaytush Ohlone people, who were subjected to genocide and forced removal.Β We support the present-day effort to rematriate the land. Learn more at www.ramaytush.org/land-trust.html. Donate here.Β 

Identify the indigenous land you live on at native-land.ca.