Storytelling for
Social Change

    🌱 Decolonizing media, tech, & organizing for social change!

    Welcome! the roots of change agency was founded to support heart-first humans, movement leaders, and social change communicators cultivate connection that empowers social change while staying human. 🌍

    How Do You Relate to Social Change?

    What is your superpower? We take a rooted approach to stay strategic, curious, and human while organizing and communicating for liberatory change. We offer "a choose your own adventure" approach depending on how you relate to and participate in social change.

    The Roots of Change Newsletter for activists, non-profits, campaigns, and social change communicators

    ❤️‍🔥 heart-first humans

    Stay grounded amidst uncertainty by exploring the roots of our world and cultivating new pathways forward

    Digital resources for social media, website, email marketing strategy. The Roots of Change Agency for non-profits and social change communicators.

    🌱 activists & movement leaders

    Avoid burnout, build your agency, & navigate activism in a heart-first way

    The Roots of Change Agency for non-profits and social change communicators. Workshops, trainings, and consulting services

    📚 social change communicators

    Reshape tech, media, & communications (aka storytelling) for a new era to cultivate connections that creates lasting social change

    "Every story I write adds to me a little, changes me a little, forces me to re-examine an attitude or belief, causes me to research and learn, helps me to understand people and grow."

    - Octavia Butler

    How We Help!

    We hope to make social change storytelling accessible and sustainable for all. We offer multiple paths depending on how you relate to social change. Explore our healthy media, food, and strategic communications services. Plus, browse our resource library for affordable tools for your social change needs!

    The Roots of Change Agency for non-profits and social change communicators. Workshops, trainings, and consulting services

    Resources & Communications

    Get actionable support to deepen your strategic organizing and communications, while avoiding burnout.

    Explore Resources
    Digital resources for social media, website, email marketing strategy. The Roots of Change Agency for non-profits and social change communicators.

    Podcast & Healthy Media

    Stay rooted and build our collective agency with our podcast and healthy media. We uplift the voices our elite captured media misses to bring actionable & liberatory perspectives.

    Listen to the Pod
    The Roots of Change Newsletter for activists, non-profits, campaigns, and social change communicators

    Healthy Life & Food

    Food is medicine. Food is power! Explore our healthy, vegan, and plastic-free cooking and learn how to root into healthy living. There's nothing MAHA here!

    Browse Our Menu

    Trusted By

    We are honored to support thousands of organizations across our agency and podcast! Hear from our trusted clients to learn how we can support you wherever your journey of social change is leading you.

    Want to Collab Together?
    Communications Coaching & Consulting

    "Sam/the roots of change agency have transformed the way we communicate with various partners. She has also helped our team improve in analyzing metrics that will drive our organization's growth. We're super grateful to be working together!"

    — Camille (Communications for Environmental Education Non-Profit)

    Strategic Communications Retreat
    "Our team learned valuable insights from Sam, with information on audience journeys, themes for various communications channels, and ways our team can support messengers to meet communications objectives."
     
    — Jessica (nonprofit strategic communications professional)


    Community Workshops

    "The Lunch and Learn series by Sam Chavez (the roots of change agency) is absolutely phenomenal. Jam-packed with actionable tips and solid information with not a single ounce of fluff! Highly recommended!”

    — Sharon Hurley Hall (Founder / Educator, Sharon's Anti-Racism Newsletter)

    "Sam's workshop gave me the confidence and clarity I needed to create more relevant content. The strategy has already helped me increase my audience and organize content with more ease.
     
    Our session really helped me align all of my ideas and start putting them into practice consistently! So grateful. Going through the whole strategy and creating clear pillars is enabling me to come up with so many creative content ideas, and the calendar makes it easier to schedule the ideas."

    — Adam (Entrepreneur & Systems Designer)
    the roots of change podcast
    “Refreshing and realistic! A balm for the soul. Love this podcast and how it tackles complex issues by breaking them down into digestible facts. It’s grounded in hope for the future a refreshing and necessary mindset to be able to enact change!"

    — A Loyal Podcast listener
    "Working with Sam is an ABSOLUTE joy!!! The Energy, Love and Care she brings into every interaction, class session and 1:1 session is PHENOMENAL. Her deep dive Knowledge, Tech savviness,  aligned teaching style and soulful essence is incredible to be a part of. She is an OUTSTANDING Human Being and much much more beyond that! I HIGHLY recommend any and everyone to connect and work with her. Your life, like mine, will POWERFULLY & POSITIVELY change for the better, as well as, your Content! I am so very grateful that God/Universe connected us in Divine timing and you will be too!"

    ~ Kali (Entrepreneur & Spiritual Healer)
      Our Values
      empathetic marketing and communications

      Empathetic

      Seeing the humanity in all of us cultivates solidarity in a broad coalition to create lasting change

      sustainable nonprofit work

      Sustainable

      We internalize the practices needed for a just, sustainable future including care for ourselves and how we work.

      equitable marketing for non-profits

      Reciprocity

      Our organizational model is designed to build intentional relationships of reciprocity

      approachable communications advice and strategy

      Approachable

      We meet you where you are no matter your experience level in organizing, tech or communications (browse resources)

      we are digital marketing experts

      Knurdy

      I use my deep curiosity and decades of media, tech, and advertising expertise for impactful strategies

      A dirt path in a wooded forest with green light bathing in

      Land Acknowledgement

      We recognize that our organization grows on the ancestral & historic lands of the Ramaytush Ohlone people, who were subjected to genocide and forced removal. We support and donate a portion of our monthly revenue to the present-day effort to rematriate the land. Learn more at www.ramaytush.org/land-trust.html

      the roots of change agency is a native-owned organization who uplifts the voices of Indigenous people from across the globe. We strive to support actionable ways to repair the harms, improve the wellbeing, and amplify the voices of Indigenous people. We welcome opportunities to collaborate, learn from, and compensate Indigenous creators. Reach out for ways to partner!

      Identify the indigenous land you live on at native-land.ca.