Storytelling for
Social Change

Let's Grow Together!

🌱 Decolonizing media, tech, organizing, & storytelling for social change!

Welcome! the roots of change agency was founded to support heart-first humans, movement leaders, and social change communicators cultivate connection that empowers social change while staying human. 🌍

Who Are You?


What is your superpower? We take a rooted approach to stay strategic, curious, and human while organizing and communicating for liberatory change. We offer "a choose your own adventure" approach depending on how you relate to and participate in social change.

The Roots of Change Newsletter for activists, non-profits, campaigns, and social change communicators

❤️‍🔥 heart-first humans

Stay grounded amidst uncertainty by exploring the roots of our world and cultivating a new pathways forward

Digital resources for social media, website, email marketing strategy. The Roots of Change Agency for non-profits and social change communicators.

🌱 activists & movement leaders

Avoid burnout, build your agency, & navigate social change activism in today's world

The Roots of Change Agency for non-profits and social change communicators. Workshops, trainings, and consulting services

📚 social change communicators

Reshape tech, media, & communications (aka storytelling) for a new era to cultivate connections that creates change

"Every story I write adds to me a little, changes me a little, forces me to re-examine an attitude or belief, causes me to research and learn, helps me to understand people and grow."

- Octavia Butler

How We Help!


We hope to make social change storytelling accessible and sustainable for all.

We offer multiple paths to resources depending on how you relate to and participate in social change. Most of our content is available for free or affordably through our memberships.

The Roots of Change Newsletter for activists, non-profits, campaigns, and social change communicators

Healthy Media Ecosystem

Skip the algorithms and billionaire-bought media! Join our healthy media ecosystem, built on independent tech.


Subscribe
Digital resources for social media, website, email marketing strategy. The Roots of Change Agency for non-profits and social change communicators.

Podcast Network & Memberships

Stay rooted and build our collective agency to organize with our podcast network and memberships.


Join Memberships
The Roots of Change Agency for non-profits and social change communicators. Workshops, trainings, and consulting services

Resources & Workshops

Get actionable support to deepen your communications and organizing, while avoiding burnout.


Explore Events

Our Organizing Collaborators


We know that community is the answer to move towards a liberatory and sustainable world. Thank you to all of our collaborators who contribute their magic and insights for our members. 


rooted respite
Sharon's Anti-Racist Newsletter
DVG Designs Daniel
get free movement
Taaryn Kay Talley gtm brand marketing logo
stone cairns coaching
flowlab5
linda b learning tech and

Trusted By


We are honored to be able to support thousands of organizers and organizations across our services! Hear from our trusted partners and past clients and learn more about how we can support no matter where your journey of social change is leading you. 

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Communications Coaching

"Sam/the roots of change agency have transformed the way we communicate with various partners. She has also helped our team improve in analyzing metrics that will drive our organization's growth. We're super grateful to be working together!"

— Camille S, Communications Specialist at
an Environmental Education Non-Profit

sharon's anti-racism newsletter
Set Yourself Up Lunch & Learn!

The Lunch and Learn series by Sam Chavez (Roots of Change Media) is absolutely phenomenal. Jam-packed with actionable tips and solid information with not a single ounce of fluff! Highly recommended!”

— Sharon Hurley Hall
Founder / Educator, Sharon's Anti-Racism Newsletter

breath to awakening inc
"Working with Sam is an ABSOLUTE joy!!! The Energy, Love and Care she brings into every interaction, class session and 1:1 session is PHENOMENAL. Her deep dive Knowledge, Tech savviness,  aligned teaching style and soulful essence is incredible to be a part of. She is an OUTSTANDING Human Being and much much more beyond that! I HIGHLY recommend any and everyone to connect and work with her. Your life, like mine, will POWERFULLY & POSITIVELY change for the better, as well as, your Content! I am so very grateful that God/Universe connected us in Divine timing and you will be too!"

~Kali~
Founder & CEO of Breath To Awakening, Inc.
the roots of change podcast

Refreshing and realistic!

“A balm for the soul. Love this podcast and how it tackles complex issues by breaking them down into digestible facts. It’s grounded in hope for the future a refreshing and necessary mindset to be able to enact change!"

~Podcast listeneter

"Sam's workshop gave me the confidence and clarity I needed to create more relevant content. The strategy has already helped me increase my audience and organize content with more ease.
 
Our session really helped me align all of my ideas and start putting them into practice consistently! So grateful. Going through the whole strategy and creating clear pillars is enabling me to come up with so many creative content ideas, and the calendar makes it easier to schedule the ideas."

Adam French
Systems Change Founder of Interform
the roots of change newsletter
“GREAT newsletter!
So much to think about and unpack 🤔 You have a WEALTH of great references to go to! I am not only impressed but more educated. Thank you!”

💌 Newsletter Subscriber
Social Justice Activist
the roots of change newsletter

    Our Values

    empathetic marketing and communications

    Empathetic

    Seeing the humanity in all of us cultivates solidarity in a broad coalition to create lasting change

    sustainable nonprofit work

    Sustainable

    We internalize the practices needed for a just, sustainable future for the planet including ourselves and the work (more on slow productivity)

    equitable marketing for non-profits

    Reciprocity

    Our organizational model is designed to build intentional relationships of reciprocity

    approachable communications advice and strategy

    Approachable

    We meet you where you are no matter your experience level in organizing, tech or communications (browse resources)

    we are digital marketing experts

    Knurdy

    I use my deep curiosity and decades of media, tech, and advertising expertise for impactful strategies

    A dirt path in a wooded forest with green light bathing in

    Land Acknowledgement

    We respectfully acknowledge that the roots of change agency lives and grows on Indigenous and First Nations peoples' unceded, ancestral, and historic lands. We continue to strive for ways to repair the harms, improve the lives, and amplify the voices of Indigenous people. We welcome opportunities to collaborate, learn from, and compensate Indigenous creators.

    We recognize that our organization resides on the ancestral & historic lands of the Ramaytush Ohlone people, who were subjected to genocide and forced removal. We support and donate a portion of our monthly revenue to the present-day effort to rematriate the land. Learn more at www.ramaytush.org/land-trust.html. Donate here

    Identify the indigenous land you live on at native-land.ca.