Why Digital Advertising? Guide
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Democrats are wasting their hard-earned fundraising by not leveraging digital which can offer an efficient way to reach voters, test messaging, and reach a broader electorate (i.e. younger, more diverse voters).
Description
Digital advertising budgets for democratic campaigns have been abysmally low in past election cycles. The average political campaign spends only 20% of its advertising budget on digital with the majority of the budget going to TV which can be wasteful and expensive.
In this guide you will learn:
- how Democrats have historically advertised
- the unique benefits of running digital advertising
- the importance of a robust media mix
