The Value of a Sustaining, Evergreen Message Guide

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The “Georgia model” is a foundational approach to communications and messaging. Learn how efforts in Georgia can be applied to other local, state, and national progressive outreach efforts.

Description

Democratic messaging in Georgia can be a model for other elections in states, cities, and counties across the country.

Plus, the ‘Georgia Model’ is quite simple! It’s about communicating to voters early and often. Keeping clear and consistent messaging focused on your audience (i.e. voters) will go a long way.

In this guide you will learn:

  • how your audience relates to developing your message
  • how important storytelling is to messaging 
  • how simplicity and repetition create a lasting impact