Non-Profit Target Audience & Segmentation Guide

Sam Chavez

🌍 $10 or $15 / 🧭 branding / strategy //
This guide will outline why it’s crucial to define your target audience and the steps to finding and understanding your target audience. The worksheet will get you started developing your audience targeting.

The Secrets of Connected TV Guide

Sam Chavez

🌱 Free Download / πŸ’Έ advertising / fundraising //
With TV’s added cost and lower effectiveness, Connected TV offers a new, better way to reach Democratic voters.

Why Digital Advertising? Guide

Sam Chavez

🌱 Free Download / πŸ’Έ advertising / fundraising //
Democrats are wasting their hard-earned fundraising by not leveraging digital which can offer an efficient way to reach voters, test messaging, and reach a broader electorate (i.e. younger, more diverse voters).