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  • About
    • Our Theory of Change
    • Meet Sam Chavez
    • Meet Our Collaborators
    • What’s Knurdology?
    • Support Healthy Media
    • Connect with Us!
  • Agency
    • Rooted Communications & Tech
    • Strategy & Coaching
    • Free Planning Templates
    • Resources for the People
    • Events & Gatherings
  • Media
    • Media Ecosystem
    • Podcast & Video
    • Rooted Memberships
    • Zines for Change
    • Our Healthy Tech Strategy
  • Organize
    • Bay Area Organizing
    • Decolonizing Our Tech & Media
    • Casa Chavez Comida
  • Resources
  • Search

Tag Archive

Below you'll find a list of all posts that have been tagged as “audience segmentation”

Big Data’s Limits: Data is the Skeleton to Humanize Your Target Audience

🤓 Bite-Sized Knurd: Marketing’s over-reliance on data has made it easy to forget the real-life humans behind your target audience. It’s time for a paradigm shift in how we develop strategies across all sectors, especially in non-profit and political spaces, to create …

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audience segmentationbig dataBrandingtarget audience
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the roots of change agency lives and grows on the unceded & ancestral lands of the Ramaytush Ohlone.

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