🤓 Bite-Sized Knurd: Democrats spend billions of dollars on TV advertising every election cycle, but TV is not what it used to be. With TV’s added cost and lower effectiveness, connected TV offers a new, better way to reach voters.
Paid advertising has become an increasingly crucial tool for political campaigns to not only win, but to fundraise, persuade, and GOTV. The 2010 Citizens United ruling opened the floodgates of cash. Political ad spending has grown by an average of 27% per year since 2012.
In 2020, political ad spending surpassed $6 billion with a capital B.
Where does all that money go, you ask?
Straight into the pockets of TV networks. 73% of that $6 billion went into broadcast and cable TV buys. Democratic candidates have always been heavily reliant on TV instead of investing in digital, but buying TV ads can often be out of reach and too expensive for local or state candidates.
What if I told you, there was a better way?
There’s a way to combine the benefits of Television and the personalization of digital advertising: connected TV.
Find out More…
Download our Guide today!
In this guide you will learn:
- what the alternatives to traditional TV advertising are
- why they might be right for you
- how to buy connected tv
