Description

Save time & be strategic with this easy-to-use digital advertising planner.

This template will be the main document for your digital advertising campaign. It will help your outline, plan, launch, and evaluate your digital advertising plan. It is essential to ensure your plan is strategic and impactful to meet your goals.

Template supports Google, Facebook, Instagram, YouTube, TikTok, Snapchat, Twitter, video streaming services, and digital programmatic advertising. Customized for non-profits & campaigns!

What’s Included

🍄 The Plan Summary tab is for when you are planning your campaign. It is where you layout the high-level details of your advertising campaign.

🍄 The Digital Ad Plan tab is where you can outline the full details of your advertising campaign

🍄 The Performance Tab will help you evaluate the campaign during and after your campaign runs.

🍄 Budget & Fundraising Calculator – lets you estimate your budget and campaign performance quickly based on industry benchmarks.

• Automated advertising projections calculator that estimates your performance based on your budget by digital platform.
• Automated advertising budget calculator that estimates your budget based on the desired results (fundraising goal or lead goal)

🍄 Creative Best Practices Guide – everything you need to get started developing thoughtful creative. Best practices, creative instructions and guidelines, and organizational templates.

🍄 Ad Jargon Sheet – advertising words are confusing! easily reference the definition of all common advertising terms.

Why use it?

Life moves fast. This document is used to make digital advertising planning easier and faster.

• Stay organized. No switching documents or platforms. Everything’s in one place (just add your digital ad platforms).
• Save hours each month to get back to storytelling.
• Makes it easier to collaborate with your team.
• Have everything in one place. Keep track of all of the creative, ad copy, and other details in one place.