🤓 Bite-Sized Knurd: Working in nonprofits can take its toll sometimes. But if our goals are to dismantle harmful systems and cultivate new ones, we must begin that work within ourselves and our organizations. That’s why Knurdology has developed templates and …
Big Data’s Limits: Data is the Skeleton to Humanize Your Target Audience
🤓 Bite-Sized Knurd: Marketing’s over-reliance on data has made it easy to forget the real-life humans behind your target audience. It’s time for a paradigm shift in how we develop strategies across all sectors, especially in non-profit and political spaces, to create …
Reforming Sexual Harassment & Assault in the California Legislature
A Statement from the Founders of SHIP We continue to advocate and speak up for those impacted by sexual harassment, discrimination, and retaliation in the CA legislature by amplifying survivors’ lived experiences. We believe that the WCU must operate as …
Should My Non-Profit Run Twitter Ads Now?
🤓 Bite-Sized Knurd: Musk’s Twitter lifted the political ad ban, but is it worth it? Short answer, no. The current brand safety concerns, poor quality ad products, and changes in its audience raise doubts that Twitter advertising can be successful …
Building Progressive Power Locally: Announcing Universe’s Campaign Academy
How do progressives build political power? It starts at the local level. This idea has been discussed for years as conservatives have gained momentum at the state and local levels, but it still remains true. Local politics is where change …
GOTV Voter Outreach Tips on Social Media
🤓 Bite-Sized Knurd: Social media amplification can help spread a candidate’s message wider more easily and quickly. It’s the perfect tool to get your supporters motivated and reach more voters in your district. With less than a month left in …
The Secrets of Connected TV
🤓 Bite-Sized Knurd: Democrats spend billions of dollars on TV advertising every election cycle, but TV is not what it used to be. With TV’s added cost and lower effectiveness, connected TV offers a new, better way to reach voters. …
Making Progressive Change Accessible
🤓 Bite-Sized Knurd: We are excited to announce the launch of affordable toolkits for candidates and non-profits of all sizes to easily activate their digital and comms strategies in an empathetic way that resonates with the voters we need to cultivate …
SHIP for a Safer Political Environment
You may have noticed that there wasn’t a shiny new Knurdology newsletter in your inbox this morning. I promise I have a good excuse! I was driving to Sacramento to host a press conference for a new organization called SHIP, Stop …
How to Build a Stronger Democratic Brand
🤓 Bite-Sized Knurd: There is a gap between what Democrats stand for and how voters see the Democratic Party. Reach, consistency, and personalization can be the secret weapons to rebuilding this gap. Read on for more… While the media may exaggerate, …