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Getting to the Root

The latest resources & insights into storytelling, social justice, and transformational change.

healthy social media practices during conflict

Healthy (Social) Media Practices During Conflict

The reaction to the unfolding Israel-Gaza crisis shows we are in for a stormy political future without many social media guardrails. Reflections and tips about staying resilient on social media as a person with a heart during times of crisis.

Healthy PracticesMental HealthSocial Media

Email Strategy | the Champion of a Holistic Communications Strategy

A few weeks ago, I had the most joyful Friday afternoon with Brit Holmes as we dove into the world of email, automation, and its impact on nonprofits! Having worked with over 30 nonprofits, Brit Holmes has seen all the …

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Brad Caldana and Sam Chavez discuss the chaos in the political and digital landscapes, the importance of storytelling for social impact, and the need for organizations to adapt their digital strategies now.

Evoking Change: Stories and Strategies for a Better World

Brad Caldana and Sam Chavez discuss the chaos in the political and digital landscapes, the importance of storytelling for social impact, and the need for organizations to adapt their digital strategies now.

DigitalMessaging StrategyStorytelling

Collaborate & Amplify Your Message with Social Amplification

Join me at the Social Media Strategy Summit on September 26-28th. My workshop will prepare non-profits for their own amplification campaign.

Collaborate & Amplify Your Message | A Social Media Amplification Toolkit

Social media is a struggle these days. What used to work, no longer does. Sometimes we just need to ask for a little help from our friends! This month, our free toolkit will help you amplify and be heard on social media.

Amplification

🌱 Expanding Communications | September Newsletter 🌍

Sometimes we need a place to make sense of the noise. We aim to be a respite for messaging advice that meets

🌱 Becoming a Respite for 2024: An Update from Roots of Change 🌍

Hello! How has your ☀️ summer been? Did you find a nice respite from the firehose of news that continues to flow? It’s hard to believe, but the kids will go back to school soon and we’ll be on the …

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All we need is more likes. Social media's uncertain future.

What Can Organizations Do with an Uncertain Social Media Future?

It’s not secret that social media is going through turbulent times. Non-profits and campaigns can plan for uncertainty with these communications strategies.

CommunicationsSocial Media

Can Email Planning be Strategic and Story-based?

Imagine you’re email program is so organized you save 30 minutes a day. Imagine never creating another email report from scratch again. Imagine spending more time writing than in Action Network. Imagine your internal approval process actually takes 2 days. Imagine your team has time …

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CommunicationsDigitalEmail Campaigns

Our Mission Refresh: How Do We Cultivate Social Change?

It’s been 3 years since I founded my communications agency for advocacy and campaigns, so naturally, I transformed our mission to fit our evolution! I am an insatiable learner and explorer. It’s why I love the work! I love digging …

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Social Change
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the roots of change agency lives and grows on the unceded & ancestral lands of the Ramaytush Ohlone.

Our organizational model is meant to repair the harms, improve the lives, and amplify the voices of Indigenous people and the Global Majority. A portion of our monthly revenue supports the efforts to rematriate Yelamu.

Donate & learn more at ramaytush.org