Help Us Cultivate Our Garden
Help us grow sustainably so we may support others to do social change work sustainably.
Our mission with this work is to support heart-first activists and social change communicators avoid burnout and build strategies that cultivate deeper connections the can lead to lasting social change.
I believe connecting with storytelling is how we shift our culture for a better future.
Our world is built on old stories that no longer serve our people or the planet. In order to create lasting change, we must uplift the unheard stories. There are far too many activists and organizations without the support or visibility in our modern tech & media environment. Our mission is to support and uplift those who are boldly organizing for a liberatory world.
Our organization's financial model is designed to bridge toward a decolonized view of work and value. The roots of change agency is built on a community-led model. Subscriptions and support allow us to create and release more resources for the whole community. The more we develop our work outside of capitalism and extractive models, the more we can live and build a better way of working. I hope that you will support me in this vision!
“To be guided by love is to live in community with all life.”
— bell hooks
Assist An Activist Program
Activism is often defined differently by different people. I view activism in the broadest sense of the word, as a way of being and living in this world.
I founded this agency and media organization to harness my love of storytelling, 15 years of marketing & tech experience, and a lifetime of 'Good Trouble' to help under-resourced activists and organizations create impactful change starting with how they connect and communicate.
Many non-profits and activists don't have any extra money to spend on growth and learning. However, growth and learning from our past is crucial to build a vision for the future. (download flyers)
Unable to donate a full membership, donate what you can. Or request a membership for yourself or organization.
Let's Grow Together!
We believe that the work of change is for all of us. That’s why we aim to have our resources accessible and affordable to all.
Help us support activists, organizations, non-profits, & anyone working towards liberatory social change with resources, education, & support for their organizing, communications, & tech. Annual memberships unlocks more strategic planning with less burnout!
Our work is 100% reader-supported and not funded by grants, organizations, or investors. Paying members and donors are greatly appreciated and help fund our efforts so we can release more content for the whole community!
Directly support an activist or communicator in your life or donate anonymously.
Trusted By
We are honored to be able to support hundreds of organizations across our services! Hear from our trusted partners and past clients and learn more about how we can support no matter where your journey of social change is leading you.
Refreshing and realistic!
Set Yourself Up Lunch & Learn!
The Lunch and Learn series by Sam Chavez (Roots of Change Media) and Brit Holmes (Did Juno) is absolutely phenomenal. Jam-packed with actionable tips and solid information with not a single ounce of fluff! Highly recommended!”
— Sharon Hurley Hall
Founder, Sharon's Anti-Racism Newsletter
“GREAT newsletter!
You have a WEALTH of great references to go to! I am not only impressed but more educated. Thank you!”
Newsletter SubscriberSocial Justice Activist
the roots of change newsletter
Who We've Directly Supported
Become a Supporter
We advocate for slow productivity as a way to intentionally build strategies to meet our world's largest crises.
We are flipping the script on supporter tiers! The bigger the support, the slower the tier.
In addition to each tier's perks, each supporter will be gifted memberships to the roots of change newsletter which includes exclusive newsletters, podcasts, videos, resources & workshops. Supporters can either share memberships with their community or we will help match each membership with a fellow activist from our complementary membership request list.
*note: merch will be shipped in late 2025
Land Acknowledgement
We respectfully acknowledge that the Roots of Change Agency lives and grows on Indigenous and First Nations peoples' unceded, ancestral, and historic lands. We continue to strive for ways to repair the harms, improve the lives, and amplify the voices of Indigenous people. We welcome opportunities to collaborate, learn from, and compensate Indigenous creators.
We recognize that our organization resides on the ancestral & historic lands of the Ramaytush Ohlone people, who were subjected to genocide and forced removal. We support and donate a portion of our monthly revenue to the present-day effort to rematriate the land. Learn more at www.ramaytush.org/land-trust.html. Donate here.
Identify the indigenous land you live on at native-land.ca.