✊🏽 Organizing for Indigenized Media
🌱 We are all indigenous somewhere! But many in our current world have lost the link to their ancestral home and thus their native spirit.
Folks who have been indoctrinated into the project of white supremacy have lost their sense of place, home, and belonging. Their loss & pain becomes all of our pain when our world is operated under, as bell hooks coins it, white supremacist capitalist patriarchy. 🌍
📓 Why Decolonize Media?
My experience working in advertising for Big Tech, Big Finance, & more for 15 years shaped how I view organizing today.
I believe that advertising & media are the fulcrums to changing our world.
⚙️ Fulcrum: (noun) the support, or point of rest, on which a lever turns in moving a body.
👩🏽🌾 Calling the Global Majority!
We are many and they are few.
We, the Global Majority, are the future.
We, the humans who are tapped into our ancestry, whether they be from somewhere in Africa almost lost to slave ships, a home that became dangerous, your land became colonized by strip malls and concrete roads, or a everything in between.
We are a revolution of hope in action and love as transformation.
We are the colonizers worst nightmare.
Won’t you join us?
📣 Organizing Actions
Against Big Techno Fascism
Stage 1 | Decolonize Yourself!
Tupac Shakur, 1996
We gotta make a change
Let's change the way we eat
Let's change the way we live
And let's change the way we treat each other
Grow a Personal Practice Alongside Your Collective Organizing
I see many activists get activated and energized around serious issues only to burnout after a few months of heavy organizing.
The only way we can build a better world is by building that world within ourselves. How does capitalism, patriarchy, or white supremacy show up in your organizing? When we build healthy practices that allow us to build towards the long-term visions, we can cut colonization off from harming ourselves and others.
Where to Begin:
- Find Spiritual / Grounding Practice(s)
- Unlearn internalized colonialism
- Deepen your understanding of yourself
- Cultivate deeper connections with radical love
- Build connective communities of solidarity
- Root into ‘Liberation for All Also Means Me’ as a Practice
for Listening 
- the roots of change podcast
- full list of resources coming soon
Stage 2 | Digital Bus Boycott
Montgomery Bus Boycott, 1955
Rosa Parks was one of many who started a movement.
The Montgomery bus boycott’s were a communal effort for liberation.
Acts of mutual aid and solidarity allowed the boycott to last 1 year and 15 days and successfully end segregation on public buses in Montgomery, AL after a decision from the United States Supreme Court.
Rosa Parks played a key role and so did thousands of Montgomery residents who boycotted. We all have a role to play!
Divest from Big Tech in Your Life!
Big Tech like capitalism feels inescapable, but then, Ursula K Lee Guin reminds us, “so did the divine right of kings.”Each step we can take individually and collectively to move our data and attention away from Big Tech, the less control they have over our lives.We grow what we pay attention to. Let’s grow the healthy tech alternatives that are already here, but need us to grow!
Where to Begin:
- Start with Curiosity
- Try our resource hubs
- Understand How Big Tech Harms Us
- Secure Your Digital Privacy
- Set Boundaries Based on Your Needs
- Learn about Big Tech Alternatives
- Leave Big Tech Platforms for Healthy Tech
// every step helps! //
- Tell your Friends and Help them find Healthy Tech?
for Listening
- the roots of change podcast
- full list of resources coming soon
Stage 3 | Assist an Activist
Young Lords, 1968
For us to move into a world of liberation and sustainability, we must cultivate the gardens that are already pursuing this vision.
Nurture the gardens that can grow our vision, not the unhealthy Big Tech and Billionaire-owned media ecosystem.
The Young Lords and Black Panther Party of the 1960's understood that investing in our growth and our communities is a way to liberation.
Invest in & Grow Healthy Media
the roots of change agency, along with countless organizations and humans are building healthy media and tech.
Our work is designed to build a healthy media infrastructure delivering actionable, grounded, and strategic information to the impacted communities and organizations that are working towards change.
We can go farther when our work is grounded and healthy!
Our economic model is also designed for reciprocity to support the broader community through memberships and our Assist an Activist Program.
Where to Begin:
- Directly support activists & impacted communities
- Widen your understanding of what mutual aid can be in your communities
- Donate to local Global Majority-run organizations in your local community
- Typically more effective in supporting frontline communities
- Support defunded nonprofits and grassroots orgs with our Assist an Activist Program
- Support independent media & tech
Become a Seedling Member of the roots of change agency!- Try the 1 In, 1 Out Strategy! — cancel a Big Tech subscription and replace it with a donation to your fave independent media publisher
- Tell your Friends and Help them find new media!
for Listening
Land Acknowledgement
We respectfully acknowledge that the roots of change agency lives and grows on Indigenous and First Nations peoples' unceded, ancestral, and historic lands. We continue to strive for ways to repair the harms, improve the lives, and amplify the voices of Indigenous people. We welcome opportunities to collaborate, learn from, and compensate Indigenous creators.
We recognize that our organization resides on the ancestral & historic lands of the Ramaytush Ohlone people, who were subjected to genocide and forced removal. We support and donate a portion of our monthly revenue to the present-day effort to rematriate the land. Learn more at www.ramaytush.org/land-trust.html. Donate here.
Identify the indigenous land you live on at native-land.ca.