Feeling stuck in reaching your communications goals? Your user journey might be getting in the way!

It’s often hard to find the time to build a comprehensive user journey strategy, but it can be incredibly transformative for an organization’s communication strategies. In this hour-long on-demand training, Brit and Sam discuss the importance of email in communication strategies, while mapping out a more personalized and authentic journey for your audience.

We also highlight the need for effective email marketing, addressing common misconceptions and the importance of email list hygiene for nonprofits. We cover the importance of personalization, understanding the user journey, segmenting email lists, and understanding and customizing the cadence of email communications.

In this session we will cover:

1. 💌 Why Email is a Key Channel
2. 🧼 Email List Hygiene for Nonprofits
3. 🙋 Personalization in Building Audience Relationships
4. 🫱🏽‍🫲🏼 Strategies for Effective Donor Engagement and Fundraising
5. 🚙 Segmentation and User Journey
6. 🐿 User Journeys and Information Foraging Theory
7. 🗺 What types of user journey’s can support non-profit goals

*Receive a complementary Email Campaign Strategies and Planning Toolkit with this training

You have an important campaign coming up and you really need to activate folx. Are you:

• (A) sending out a couple of emails about the topic
• (B) setting up a user flow map to make the engagement process feel personalized, responsive, and thoughtful. Learn how to think about your campaign through a map that returns more engagement, clicks, and completed actions.

Set Yourself Up!