Defining your audience is the single most important thing you can do as an organization beyond setting goals.

The world is full of complexities with no time to think. Understanding who you want to talk to helps your organization be more focused (read impactful) and your audience remember you.

Audience-led Strategy

This guide will outline why it’s crucial to define your target audience and the steps to finding and understanding your target audience. The worksheet will get you started developing your audience targeting.

Included is a guide to defining your brand, why it’s crucial to define your target audience, and developing a clear and consistent messaging strategy. As well as worksheets and templates to get you started developing your audience targeting.

What’s Included:

1. Target Audience 101
2. Finding Your Target Audience
3. Segmenting Your Audience
4. Target Audience & Segmentation Worksheet

Our human rights are under assault and we don’t have the luxury to stand by and wait to catch up. Knurdology is here to help you improve your comms and marketing so you can focus on advancing progressive goals.

Pricing Details

 shouldn’t be a barrier to social change!  Pay what you can with our sliding scale. We include a Starting/Activist price and a Recommended/Organization price for more established individuals and organizations.