Why Knurdology?

I am an insatiable learner & explorer.

Or in other words, I am a nerd.

I can’t get enough of history, political strategy, social justice, marketing, emerging technologies, finance, travel, Star Wars...you name it.

Being the nerd that I am, I looked up the origins of the word nerd. I found that the original spelling of nerd is drunk spelled backward. So this is my original take on the word.

Knurdology was founded in 2010. It started as a media & entertainment brand and has since evolved into a political communications organization.

Now, Knurdology LLC is the umbrella company that supports Roots of Change's work. Knurdology is focused on advancing progressive values through storytelling, digital outreach, and communications.